CEO Chronicles # 36 : Why You Need To Network Like a Pro!

I Was Never Taught How To Network.

No one taught me how to network. In fact, when I was young, I was told that networking was ‘sucking up’.

I was told that it was not for smart and capable people, but only for weak fools who needed to survive on the whims of others.

Just like much of the advice I was given when I was young, IT WAS WRONG!

But I was foolish. So I followed the advice I was given.

I was also arrogant. I believed that I did not need others.

“My work will speak for itself”, I thought.

“My outstanding performance will make me stand apart and visible”, I believed.

“Networks are for suck-ups”, I consoled myself. “I can do this on my own!”

But, even foolish and arrogant people change over time.

As I saw others progressing faster, as I noticed colleagues being chosen, as I slid back in the hierarchy of life, I realized that just talent and hard work are not enough.

I needed to do more.I needed to do something different.

So, I reached out to my mentor.

You Are Effective, But He Is Successful

“Okay, Shesh,” she said, after she had listened patiently to me. “Let me ask some questions.”

“You said that you are efficient, hardworking and always deliver. I have known you for a while and I agree. But, your management promoted Ronald. Let us try and figure out why.”

“Okay,” I said reluctantly. I was not keen on talking about Ronald. We had joined the company at the same time, and he was now two levels ahead of me.

“Is Ronald efficient, too?”

“I guess so,” I muttered.

“Does he work as hard as you?”

“No!” I burst out. “He never stays late, he goes out to lunch with our colleagues, he rarely comes in on weekends!”

“Does he deliver his results?”

“Yes,” I said, morosely.

“So, how does he do this? He is efficient, he delivers results, but he seems to work much less.”

“I don’t know,” I muttered, looking down.

“Do you think you can find out?” my mentor asked, kindly. “May be spent the next 2-3 weeks observing Ronald and seeing what he does differently?’

She saw me squirming. “I think it will be very helpful, Shesh,” she said, still kindly, but with much more authority.

I agreed.

Give, And You Shall Get

I did not enjoy the next 3 weeks.

Not only did I shadow Ronald, I also saw that he was having a wonderful time.

Ronald knew how to network. He would rarely sit at his desk. He moved around the office leaning against other’s desks, talking and laughing. At times, he would pull up a chair and sit for longer, listening and nodding.

And when he was at his desk, a stream of colleagues would come by and chat and laugh and even flirt!

One day he went to lunch with the HR team. The next, he brought in a couple of burgers which he shared with the CFO in his office. On Friday, he bought 12 donuts, kept in on his table and shouted, “First come, first served!” and stepped away from the stampede.

One Monday, he asked me out for lunch. The cheek!

“Sorry,” I said, “I am busy, I have to complete the monthly RFQ.”

“Come on, Shesh,” Ronald said, “there’s always time for work. There’s this new Indian restaurant I am dying to try out. Be a pal!”

But I was firm, and refused. Why did I feel so terrible?

In the third week, I asked some of the members of my team what they thought of Ronald.

“Oh, he’s so wonderful,” said Anna, “he lights up the room!”

“Ronald? Such a lovely guy!” said Yu Jian. “Always willing to help, even when he is really busy!”

“You know, he got my son the Pokemon set when he returned from Bangkok!” gushed Minnie.

Honestly, I was getting quite tired of Ronald. At least the three weeks were coming to an end.

Ask, And Will You Receive?

I was back at my mentor’s place. I had just recited (with the help of my notes) everything I had learned about Ronald.

She sat back and smiled. It was not a nice smile. It was the smile of an executioner before he swung the axe.

“Thank you, Shesh,” she said. “It mustn’t have been easy.”

I grunted.

“I have a question. Let us say that you and Ronald are each given a big project. A project that neither of you can complete just by using your own team. Clear so far?”

I nodded.

“Both of you are given the same timeline, and it is tight.”

“Which of you, do you think will get the support from your colleagues to help finish this project, in full, on time?”

My mouth opened to speak, and then shut. I looked at her. She was looking back at me, a tiny smile on her face. She waited.

It took me more than a minute to squeeze out the words. “Ronald will.” I said.

“What about you?”

“Well, some of them will help…” I started. “A few of them may help…”

I shut my mouth and pondered. “May be one or two of them may help me,” I said, quietly.

“What do you think makes your colleagues want to help Ronald, but not you?” she asked, gently.

He Knows How To Network.

“They like him. They consider him a friend,” I answered. “He does things for them. Listens to them. Buys stuff. Donuts and pizzas. He talks to everyone all the time.”

“Would you say he invests in them?” she asked.

“Hmmm, yes, he does.” I replied.

“Would you say he gives a lot to them,” she asked again.

“Yes, he does.” I said.

“Does he do this with an agenda, you think?” she continued, “some kind of sinister purpose?”

I smiled. “No,” I said, “Ronald is actually a nice guy. He cares about the people around him.”

“Thank you, Shesh,” my mentor said. “Even when you hate it, you are honest. That is such a refreshing quality!”

Your Network Is Your Net Worth

My mentor sat forward.

“I know your views on networks, Shesh,” she said, seriously. “I know that you think they are facile and unjust and for weaklings.”

“You are wrong. I have wanted to say this before, but the time was not right. You would have ignored me. Now, you are seeing the difference between two similar capabilities, but with one multiplied by the factor of networking, and the outcomes thereof.”

“You are at the cusp of understanding how important it is to be seen, known, liked and trusted. A network is like a stage. Without one, you are part of the dark, unknown and unseen. With one, you are in the spotlight, and you are visible to the world who will yearn to see you succeed.”

I looked at her and nodded. She was right. I had spent so many years of my career not recognizing this elemental truth.

“From next week, I will teach you the art and science of networking. There are five main approaches that you will need to understand and master. Are you ready to do so?”

I nodded again. “Yes, I am,” I said.

She got up to see me to the door.

“I will leave you with this African proverb, Shesh,” she said, “If you want to go fast, go alone. If you want to go far, go with others.”

Time To Build An Springboard.

As I drove home, I recapped what I had learnt over the past three weeks.

1. Being effective is necessary, but not sufficient.
2. Without a network, I have no leverage.
3. A network is a force multiplier. A strong network would allow me to contribute and achieve so much more.
4. I have come as far as I can, alone. To go further, I need the support and goodwill of people.

I had wasted so much time. Enough. I was ready to expand my horizons.

****

[Note : This article is part 1 of a three part series on Networking. Today we discussed WHY. The next two articles will discuss the HOW and WHEN of Networking.]

Do send your inputs to me, either as a comment or as a PM.

Cheers | Shesh | Singapore | 22 September 2020.

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